Fractional Chief Marketing Officer Renewable Energy Industry

The Benefits of a Fractional Chief Marketing Officer

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MARKETING LEADERSHIP

High-level performance while relieving the CEO of hands-on involvement.

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MARKETING ROI

Like an investment – marketing should make you money.

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ESSENTIAL DATA

Track and measure business data for confident decisions.

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PREDICTABLE RESULTS

Strategic planning and execution to realize your vision.

Why I care about making your marketing world-class

I know how frustrating it can be to have big goals for your company and feel bogged down by marketing that isn’t working well or takes up too much of your time.

Plus, the world has a growing need for your products and services. Without world-class marketing you may fail to connect with your best prospects and customers. And they may miss their opportunity to save money on energy and lower their carbon footprint. Marketing is how you serve them best.

I’ve been solving marketing and sales problems for twenty-four years. It’s my favorite thing to do – guiding teams to win with their strengths.

Schedule a quick 30-minute call to see if a Fractional CMO could be a fit!

Let's Talk

What is a Fractional CMO?

A fractional CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.

A great fractional CMO determines what your goals are and what has worked so far, and creates a comprehensive marketing plan to achieve those goals.

Along the way, they will ensure your team is engaged and performing well. They’ll also put in the systems and processes to make your marketing a reliable asset to your company.

That’s what I do for B2B Healthcare, Hr and Staffing, Cleantech and renewable energy and sustainability companies. I’d love to hear what your goals are and help you reach them with marketing that gets results.

Let's Talk

How Marketing Leadership gets results.

Marketing leaders understand how to leverage all the available resources within an organization – including technology, data analysis, customer insights, creative content, and performance metrics – to achieve the growth you need.

I’d love to help your company build a profitable marketing department.

Let’s Work Together

Half-Day Consult

I’ll put together the customer journey and essential next steps for your marketing department. The consultation starts with a two-week preparatory period followed by a half-day workshop for you and your team.

Fractional Chief Marketing Officer

You’ll get a comprehensive marketing strategy with prioritized campaigns. I’ll work with your team daily to execute the strategy I lay out.

Ongoing Advisor

With check-ins every other week, your team will stay on track and so campaigns continually improve. I’m available to guide your team to execute your plan.

SEE MY SERVICES

Let’s Get Started

These are the steps that take you and your company from marketing hassles and frustration to being confident in reaching your goals.

01.

Let’s Chat

Schedule a 15-minute call to see if a Fractional CMO is a good fit. I will be absolutely clear about whether I can help you solve the challenge you are facing.

02.

Develop a Plan

Then, we’ll get on a longer call to deep dive into your needs. I’ll share the steps I recommend with you in a proposal based on your specific needs.

03.

Transform Your Marketing

In the first 30 days of your new Fractional CMO Project you’ll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter and the rest of the year.

Schedule a Chat

What Does a Fractional CMO Do?

Creates your marketing strategy

Corrects your messaging and positioning

Creates systems for your team to follow

Helps Develop an appropriate marketing budget

Hires marketing employees and consultants to execute your plan

Manages KPIs so your marketing makes you money

Maps your customer journey

Facilitates communication and action between marketing and sales

Audits technology in use for best practices

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How Do You Know if You Need a Fractional CMO?

You’re running your marketing team yourself instead of being the CEO.

You’re not sure what campaigns to have your marketing team try next – and they’re not sure either.

You don’t have your customer journey mapped out, or clear KPI’s for your campaigns.

You’re buying (and spending too much for) leads that other companies also receive.

You’re not sure about our current market and can’t see the opportunities through the executive orders.

LET'S TALK

“Your consultation has been great, and more than helpful. I very much appreciate your taking the time to dig into what we thought we needed. It forced us to think in a strategic and nuanced way about our organization.”

Sofi Kragness

Business Operations Manager, CorTalent

“You can count on Jayne to be fair and authentic. She has done the work to design the right solutions and has the case studies to back up the results that can be produced.”

Michele Clay

Business Expert, Program Leader, and Executive and Leadership Coach, Mark Kamin and Associates

From Frustration to Predictable Growth—Marketing That Works